Muse vs Persona
How the two compare on price, platforms, what they can act on and how they ask before acting. Facts come from each agent's sources page.
| Muse | Persona | |
|---|---|---|
| Maker | Meta | Persona (founded by Zach Yadegari) |
| Cheapest paid plan | $20/month (lowest subscription, per a Meta spokesperson quoted by Reuters and CNBC; no official pricing page was verified) | Free (Persona Band hardware: $179 one time early-bird price, regular $219; no subscription) |
| Free tier | Yes: Meta says Muse is free for most of what people need, with paid plans for heavier use | Yes: using Persona in iMessage and WhatsApp is free, per the official Band FAQ |
| Platforms | iOSAndroidWebWhatsAppmacOS | iMessageWhatsAppWearable (Persona Band, ships December 2026) |
| Can act on | EmailCalendarBrowserShoppingPaymentsHealthSmart homeFiles | EmailCalendarPhone callsShoppingBookingsSubscriptions |
| Approval model | Muse checks with the user before sensitive actions such as sending an email or making a purchase and shows an audit trail of past and planned actions. A separate Sentinel agent must approve anything Muse sends to the internet and asks the user when needed. Users set per-app access, and Muse cannot see stored passwords or payment details. | The official FAQ says anything that spends money, sends words in your name or cannot be undone waits for your yes; TechCrunch reports payments run through external providers such as Stripe Link so the agent does not see card numbers. |
| Launched | Sep 8, 2026 | Not stated |
| Last update | Oct 12, 2026: Muse Wonder models announced, coming to Muse subscribers first | Oct 8, 2026: Funding and free beta reported |
See sources on the Muse and Persona pages.
Track both every week