Agents / Persona
Persona
Persona is an AI assistant you text in iMessage or WhatsApp that makes calls, books appointments, cancels subscriptions and drafts email replies. A wearable called Persona Band, with a press-to-talk button, is on pre-order.
- Maker
- Persona (founded by Zach Yadegari)
- Category
- Assistant app
- Website
- yourpersona.com/
- Cheapest paid plan
- Free (Persona Band hardware: $179 one time early-bird price, regular $219; no subscription)
- Free tier
- Yes: using Persona in iMessage and WhatsApp is free, per the official Band FAQ
- Platforms
- iMessageWhatsAppWearable (Persona Band, ships December 2026)
- Can act on
- EmailCalendarPhone callsShoppingBookingsSubscriptions
- Approval model
- The official FAQ says anything that spends money, sends words in your name or cannot be undone waits for your yes; TechCrunch reports payments run through external providers such as Stripe Link so the agent does not see card numbers.
- Launched
- Not stated
- Last update
- Oct 8, 2026: Funding and free beta reported Source
- Changelog
- No public changelog found
What shipped
- Oct 8, 2026Funding and free beta reportedTechCrunch reported a $10 million round led by Vine Ventures and a free iMessage beta with a few thousand users. Source
Sources
- Official homepage checked Oct 15, 2026
- Persona Band page and FAQ checked Oct 15, 2026
- Official legal page checked Oct 15, 2026
- TechCrunch funding report checked Oct 15, 2026
- FounderMag launch summary checked Oct 15, 2026
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